Why did ExpressionMed® launch a press-on nails brand? We're here to give you the scoop on Just BeCause™ - our exciting new line of non tape products that'll let you have fun, be seamlessly styled, and provide a way for you to give back to the diabetic community.
The brand, Just BeCause by ExpressionMed, is a way for you to experience that feel-good matching aesthetic, just because! You don’t need a reason to wear your favorite clothes, decorate your devices, or match your nails to your CGM. Self-expression is something you do for your own joy and happiness!
The Buy-One-Give-Five Program:
Our supporter tape project last year opened our eyes to a way in which we could foster community support and understanding of diabetic device wearers. We learned that visually wearing device tapes enabled non-device wearers to ask educated questions and visually show their support for diabetics who rely on these devices.
Yet, there was a small flaw in our plan—non-device wearers didn't have use for the tapes, and many asked if they could send them to diabetic families and individuals instead of wearing them. We loved this idea. With our new brand, we've come up with a solution that is the best of both worlds. Supporters can now express their support through products that fit seamlessly into their lives and provide multiple tapes to diabetic families and individuals who might not have access.
To make this process even smoother, we've set-up a buy-one-give-five program. For every Just BeCause product you buy, we'll send 5 tapes to diabetes summer camps, children's endocrinology clinics, and programs in underserved communities. It's a fantastic way to buy products you'll use (with or without a device) and provide long-wear, comfortable adhesives to those who truly need them. How amazing is that?
Through this brand, we are excited to not only offer a new way for device wearers to express their unique style but also create a visual and physical way for non-device wearers to show their support throughout the year.
Every November, during National Diabetes Awareness Month, we build something to expand our mission to offer more expression and choice for people living with diabetes. This year, we’re fulfilling this mission through the launch of our new brand.
For years, we've been receiving fantastic customer photos of perfectly matching nails and tape designs. These photos? They screamed confidence and style, giving off that fab "I've got it together" vibe that comes with nailing your look. 😄
The inspiration for Just BeCause Nails came from stories like Fidelina's. When her nail artist moved away, Fidelina missed the chance to coordinate her nails with her device tape. That made us think, "What if everyone had the option for their nails to match their device tape?"
Featuring 8 of our top designs, our press-on nails are incredibly easy to apply, taking less than 15 minutes. They're designed for reusability, lasting up to 5-7 days, and can be reapplied multiple times. And the best part? They're non-toxic and gentle on your nails, just like our device tapes.
The Just BeCause Nails kit includes 24 nails in 10 inclusive sizes, nail glue, a double-sided nail file, a cuticle stick, and an alcohol pad. It's everything you need for a salon-quality manicure in the comfort of your home.
With every purchase of Just BeCause Nails, you're also giving back to the diabetes community. During National Diabetes Awareness Month (NDAM), we're going the extra mile by giving 5 tapes for every purchase to organizations that support the diabetic community, with a priority for youth camps and pediatric clinics.
Make sure to tag us in your matching nails. Let's share the joy of matching and giving back together. 💅💖😊
#justbecausenails #justbecausebrands #expressionmed
